Director of Hospitality

Position Overview

We are seeking to incorporate a Director of Hospitality to lead the design, coordination, and execution of high-level hospitality experiences at our winery. Their mission will be to ensure that every visit flawlessly conveys our brand values, becoming a strategic tool for positioning, loyalty building, and cultivating key relationships with clients and guests.

This role requires strong attention to detail, a commitment to service excellence, and the ability to manage complex projects involving multiple stakeholders.

Key Responsibilitie

Lead the hospitality strategy aligned with the brand’s positioning:

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  Define and oversee quality standards for guest service.

  
  
  
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  Manage pre- and post-visit communication to ensure a personalized and brand-consistent experience.

  
  
  
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  Collaborate with key departments (marketing, sales, winemaking, etc.) to ensure smooth execution of visits.

  
  
  

Ensure an exceptional hospitality experience:

• Oversee logistical planning of travel, agendas, and accommodation.
  
• Guarantee personalized service before, during, and after each visit.
  
• Supervise the readiness and presentation of reception and hospitality areas.
  

Drive continuous improvement in the visit program:

• Implement tools for qualitative and quantitative tracking.
  
• Identify opportunities for innovation and enhancement in the guest experience.
  
• Manage and update the CRM with key visitor and client data.
  

Develop commercial initiatives around hospitality:

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  Design and promote private and exclusive visit experiences for wine collectors and luxury audiences.

  
  
  
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  Position hospitality as a driver for lead generation, brand loyalty, and business development.

  
  
  

Organize strategic and institutional events at the winery:

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  Curate unique experiences around product launches, celebrations, and corporate events.

  
  
  
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  Coordinate execution with external providers and partners.

  
  
  

Candidate Profile

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  Minimum of 3 or 4 years’ experience in senior roles in hospitality, protocol, public relations, or event management.

  
  
  
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  Proficient in CRM systems and relational data management.

  
  
  
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  Excellent verbal and written communication skills, with confidence in public speaking.

  
  
  
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  Strong knowledge of protocol, aesthetic sensibility, and attention to detail.

  
  
  
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  Leadership skills, with the ability to manage teams and engage with high-profile stakeholders.

  
  
  
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  Strategic vision, initiative, and autonomy.

  
  
  
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  High level of Spanish and English; knowledge of Catalan is a plus.

  
  
  
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  Proficient in office and design tools (Microsoft Office, PowerPoint, Canva, Illustrator, InDesign).

  
  
  
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  University degree in protocol, public relations, tourism, hospitality management, or similar.

  
  
  
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  Knowledge of viticulture, oenology, and wine culture will be highly valued.

  
  
  

What We Offer

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  A permanent position in a prestigious winery with international projection.

  
  
  
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  Competitive salary, based on experience and profile.

  
  
  
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  The opportunity to lead a key area in brand growth and positioning.