Who we are...
At AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group. With headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group integrates the iconic brands Pepe Jeans London, Hackett, and Fac¸onnable. AWWG also has the master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).
AWWG currently has over 3,500 points of sale, a presence in 86 countries globally, and a workforce of more than 4,500 employees of 79 nationalities. As a global retail platform, the Group is committed to constant evolution and to creating brand equity by transformation, in line with the changes, challenges, and inherent needs of the industry. The three iconic brands are unified as part of AWWG while each maintains its own strong DNA and values, built up over thirty years in the retail sector with strong design teams, product development, and brand enhancement. AWWG continuously evolves, pushing the limits and defying the status quo to create value through innovative, aspirational, and sustainable products that prioritize excellence, craftsmanship, differentiation, and quality.
The project!
The Product Merchandising Manager, Womenswear is responsible for developing and executing strategic merchandising plans for the womenswear category, ensuring optimal product assortment and sales performance. This role requires a deep understanding of womenswear trends, customer behavior, and market dynamics. The manager will collaborate closely with buying, design, marketing and sales/commercial teams to drive sales and maximize profitability within the womenswear division.
What will the role entail?
Category strategy: Assortment Planning
Develop and execute seasonal merchandising strategies for womenswear, aligned with brand identity and business goals.
Analyzed sales data, trends, and market insights to create well-balanced, data-driven assortment plans across all categories.
Collaborated with buying teams to select trend-relevant, commercially viable products that met customer needs and brand standards.
Planning
Market analysis: Trend Forecasting
Conducted continuous market and trend research at global and local levels, analyzed competitor activity, and monitored industry events to inform womenswear strategy and identify emerging customer preferences.
Data Analysis: Reporting
Cross-Functional Collaboration
Collaborated cross-functionally with buying, design, planning, marketing, and sales teams to align on business objectives and effectively communicated product performance and merchandising updates to stakeholders.
What do we offer?
- Great international working environment.
- Home office depending on the position.
- Flexible working hours.
- Flexible benefits.
- Discount on the brands of the Group.
