Who We Are...

At AWWG, transformation is embedded in our DNA. Founded in 1998 under the name of Pepe Jeans Group. With headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group integrates the iconic brands Pepe Jeans London, Hackett, and Fac¸onnable. AWWG also has the master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal).

AWWG currently has over 3,500 points of sale, a presence in 86 countries globally, and a workforce of more than 4,500 employees of 79 nationalities. As a global retail platform, the Group is committed to constant evolution and to creating brand equity by transformation, in line with the changes, challenges, and inherent needs of the industry. The three iconic brands are unified as part of AWWG while each maintains its own strong DNA and values, built up over thirty years in the retail sector with strong design teams, product development, and brand enhancement. AWWG continuously evolves, pushing the limits and defying the status quo to create value through innovative, aspirational, and sustainable products that prioritize excellence, craftsmanship, differentiation, and quality.

The project!

The CRM content specialist plans, executes, and optimizes personalized multichannel CRM campaigns in Salesforce Marketing Cloud, managing end-to-end operations from audience segmentation to deployment, automation, and reporting.

What will the role entail?

• Manage and execute CRM campaigns using Salesforce Marketing Cloud (SFMC)


• Set up and maintain campaigns in Email Studio, including design, deployment,
  and performance reporting.


• Create and optimize automated journeys in Journey Builder


• Perform advanced audience segmentation for personalized, multichannel
  campaigns.


• Coordinate with content teams to ensure flawless campaign execution


• Manage and maintain assets (templates, images, content blocks, etc.) within
  SFMC.


• Conduct quality assurance and testing on campaigns prior to launch


• Provide operational support and troubleshoot technical issues related to the CRM
  environment.

What do we offer?

• Great international working environment.


• Home office depending on the position.


• Flexible working hours.


• Flexible benefits.


• Discount on the brands of the Group.

• 
  

  Proven experience managing end-to-end CRM campaign operations, ideally within Salesforce Marketing Cloud.

  
  


• 
  

  Solid knowledge of HTML for email customization, with familiarity in Email Studio, Journey Builder, and audience segmentation tools.

  
  


• 
  

  SQL skills for advanced data queries and segmentation are a strong plus.

  
  


• 
  

  Exceptional multitasking, prioritization, and collaboration abilities in dynamic, high-volume campaign environments.

  
  


• 
  

  Detail-oriented, proactive, and results-driven mindset with strong communication and cross-team coordination skills.