Own the detailed weekly reporting on e-mails' key KPIs (open rates, click-throughs, conversion rates, unsubscribes etc). Critically review and understand changes in customer behaviour and provide recommendations and action plans with a clear strategy based on findings
Own the detailed weekly reporting on database figures and percentages and advise about fluctuations.
Manage communications with Global CRM Analysis Team and other regional analysts to find synergies and work as one team
Build the conversion channel reporting and provide insights on a weekly basis (conversions, leads, revenue, campaigns effectiveness, etc.)
Continued e-mail database analysis to identify potential efficient segments and provide insights to the team
Implement test & learn strategies to maximize the effectiveness of e-mails and segmentation and provide insights, ensuring that CRM programme drives increased levels of quality candidates and clients for all areas of the EU business
Use SQL/ Excel / PowerBI to develop and maintain regular reports on the response from all campaign activity.
Update monthly and weekly reports and PPTs to update leadership
Development tasks
Technical support for CRM development tools at global, regional, and local levels.
Write or modify simple HTML and AmpScript pieces.
Creation of emails in SFMC and Pardot during peak campaign periods.
Occasional creation of forms in Pardot.
Manage the creation of assigned emails and forms through Asana.
Adjust configurations in email templates and forms.
Amend lifecycle processes.
Apply approved changes requested by the technical lead, such as banners, copy, CTAs, links, subject lines, etc.
Email template improvements led by the technical lead.
Segmentation logic for ad-hoc campaigns.
Implement tests for new products and postal codes.
Create PowerPoint presentations and attend meetings to support CRM executives and the Tech Lead.
Experience in a multinational environment (+40 nationalities in the SSC)
Competitive compensation and benefits package in Barcelona, various well-being activity options
Requisitos mínimos
Collaborative Communication & attitude: outstanding communication abilities, excelling in collaborative roles, and guiding through impactful influence. Capability to communicate ideas effectively in a straightforward manner. You would define yourself as a team player.
Strong CRM & Tool expertise: demonstrated success in CRM, with expertise in tools (ideally Salesforce Marketing Cloud) and driving revenue through CRM activities - good knowledge of automation, personalization, segmentation & CRM best practices and strategies.
Data-Driven Decision Making: Strong analytical capacities, converting data findings into effective strategic initiatives - particularly adept in A/B Testing and motivated to dive in data independently.
Ability to adjust to changes: show adaptability and resilience in rapidly changing environments. Problem solving mindset and a positive can do attitude keeping a good work environment.
Capability to organize tasks effectively: demonstrated through the efficient coordination of tasks, meticulous planning, and attention to detail.
Excellent level in English and Spanish is mandatory and another EU language is a plus.
