At least 3 years of experience as Category Manager in FMCG
Fluency in English is a must
FMCG multinational company.
Deep understanding of market, customer and channel trends, issues/opportunities and competitor activity with on-going communication to the marketing & business unit stakeholders & partners to enable them to make the right strategical decisions and develop the right plans.
Based on the understanding of the market, define the local category growth engines, ensuring that marketing strategy and action plans, as well as customers joint business plans are fueling those growth engines
Build clear category growth stories to become a thought leader and engage customers, with the objective to reinforce partnership with them.
Define clear guidelines for commercial drivers, for each category, channel and brand.
Identify the best performing portfolio, ideal assortment by channel & define the distribution target.
Define a shopper-based shelving strategy.
Define the primary and secondary placements guidelines & objectives by channel.
In close collaboration with the RGM manager, translate the pricing strategy into a Price Pack Architecture proposal and into a specific Promo strategy (promotion role & objectives, volume in deal, depth of discount, promo frequency, …) at brand and SKU level.
Those guidelines will be defined by channel, potentially at customer level, and monitored regularly, with the right KPI's which will be tracked & monitored. The guidelines will be defined in close collaboration with brand teams and KAM.
Co-own with brand team strategy & plans for best investment of in store A&P (brick & mortar & e retail).
Key player of the demand review while proactively providing detailed understanding of Vol / Net Sales/ Spending by sales team and anticipation of risks & opportunities.
Identify best practices and share with teams' ways to amplify them.
Partners with Key Account, Field Sales & Consumer Marketing Teams as well as other functions: Global Teams, Finance, Supply and Quality
Reporting to Sales Strategy and Planning Director.
A capacity to strengthen the Sales Transformation by working transversally both with different departments (category, trade, marketing, sales) and the customers to propose strategic plans.
A deep understanding of the environment in order to analyze categories and trade's trends on a long-term perspective: changes in customers' behaviors and needs, trends in merchandising habits, shoppers' insights, new channels emergence.
A Category Excellence to prove a deep knowledge and a long-term vision of each category, in order to develop cross-category strategies and relevant initiative planning.
An ability to master data to evaluate category and trade strategies' performance, through the implementation of relevant KPIs, and to propose key incentives to boost categories' growth and commercial drivers' efficiency.
Drive and accelerate transformation, demonstrate agility, dare to innovate, unconditional collaboration, unleash & develop talents.
3 days working from home
Great atmosphere
Visibility within the organisation
Requisitos mínimos
At least 3 years of experience as Category Manager in a FMCG company.
Experience in multinational companies is desirable.
Strong organizational skills with a demonstrated ability to manage multiple priorities.
Strong collaboration & communication/interpersonal skills with the ability to work effectively with both internal / external stakeholders.
Strong leadership skills, ability to make timely decisions and influence senior leaders.
Agility, ability to integrate change in a dynamic environment, be flexible & adapt to changing conditions and plans, ability to drive solutions that meet both brand requirements and local commercial realities.
In-depth understanding of sales performance metrics, commercial environment, financial acumen.
Being good with numbers is essential.
Proficiency in Microsoft Office applications, including Excel & Power point.
Fluent in English, both written and spoken.
Experience in dealing with Customers: trade stories, business review meetings, ad-hoc plans development, category projects, etc
