At least 6 years of experience, preferably within B2B environments
Multinational beauty company.
Develop and execute comprehensive e-commerce strategies aligned with company objectives, focusing on traffic growth, conversion rate optimization, and revenue enhancement
Develop and implement effective pricing strategies and manage the product catalog along with the e-commerce specialist, ensuring market competitiveness and relevance
Monitor and analyze key performance indicators (KPIs) to assess e-commerce performance and identify areas for improvement
Design and execute a calendar-based strategy, leveraging seasonality and market trends to plan promotions, discounts, and product launches, ensuring alignment with customer demand cycles
Collaborate with the E-commerce Specialist to ensure seamless integration of inventory and supply chain operations with online sales strategies
Work closely with the B2B Account Managers to develop and implement strategies for upselling, cross-selling, and converting users into subscribers, thereby increasing customer lifetime value
Ensure an excellent customer experience by monitoring and continually improving customer service standards, maintaining high Net Promoter Scores (NPS)
Coordinate with the Customer Service team to address and resolve customer issues promptly and effectively
Oversee and coordinate external agencies managing paid acquisition channels (e.g., Google Ads, Meta), ensuring campaigns meet Return on Ad Spend (ROAS) and lead acquisition goals
Supervise SEO activities, collaborating with specialized agencies to improve organic rankings and increase qualified traffic
Collaborate with the Marketing Specialist to align on CRM initiatives, social media strategies, and campaign execution, ensuring cohesive and integrated communication
Develop and implement customer retention strategies to enhance customer lifetime value and reduce churn rates
Analyze customer data to identify trends and opportunities for personalized marketing efforts
Lead A/B testing and Conversion Rate Optimization (CRO) initiatives in collaboration with internal teams and external partners, implementing data-driven improvements
Stay ahead of market trends, competitor activities, and emerging technologies to identify opportunities for innovation and maintain a competitive edge
Foster a culture of continuous learning and improvement within the e-commerce team
Career opportunities
Requisitos mínimos
Experience: Minimum of 6 years in e-commerce, digital marketing, or revenue management roles, preferably within B2B environments
Proven track record in managing P&L and achieving revenue targets in e-commerce settings
Strong analytical skills with proficiency in tools such as Google Analytics, Looker, and CRM platforms
Experience in managing paid advertising campaigns and CRM strategies
Excellent leadership and project management abilities, with a collaborative approach
