FMCG company
This role is accountable for identifying powerful consumer, shopper & market insights and turning them into a source of competitive advantage for the internal teams in the company. He/she will be the voice of the consumer & shopper and will ensure into all decision-making forums.
The Business Insights Analyst has the responsibility of providing the best possible understanding of consumer & shopper behaviour and market & category trends through all data points available.
This is a key analytical role in gathering, understanding, and sharing insights to key stakeholders within the company. He/she will achieve this by analysing primary and secondary sourced data. He/she will work alongside the Business Insights Manager building the insight stories and reports to enable timely understanding of performance.
Areas of responsibilities: