• To support the growth of a leading company in the industry in Spain.
• Professional growth and career development plan.

Our client is a leading company in the market, specializing in the manufacturing of hydraulic cranes for industrial vehicles, used in sectors such as construction and logistics. They offer robust and customized solutions, as well as maintenance and spare parts services. The company stands out for its advanced technology and focus on safety

Grow Revenue in Spain:

• Map the current customer portfolio and identify opportunities for growth within this base.


• Identify and onboard new customers to establish them as loyal brand users.


• Execute the existing attack plan for Spain and develop a playbook detailing the step-by-step process for the 5-year growth journey.


• Set and monitor specific short- and long-term revenue targets aligned with HMF's growth strategy.

Develop the Dealer and Service Network:

• Identify potential partners to ensure nationwide coverage and establish agreements.


• Collaborate with relevant support functions to enhance the skills and capabilities within the dealer network.

Build a Strong Sales Force:

• Analyze the market to determine the optimal sales coverage strategy.


• Recruit, train, and manage a sales force of the appropriate size to meet strategic goals.

Implement the CRM System:

• Ensure the CRM system is fully populated with accurate data and actively used.


• Train the sales team to maximize the system's capabilities. Define and track KPIs derived from the CRM system to measure performance.


• Establish and implement strategies to enhance customer retention and lifetime value, supported by CRM data insights.

Develop the Body Building, Service & Aftermarket business:

• Develop the workshop to be flexible, agile, and scalable to support the growth strategy.


• Develop a service concept to grow the service and aftermarket business in order to improve revenue and meet customer expectations and build a solid foundation for developing the Key Account Business.

Cross-Functional Collaboration:

• Serve as the pivotal point of contact between all cross-functional customer support teams, ensuring clear communication and alignment across departments to deliver exceptional customer satisfaction.

• A high-performance and collaborative work environment


• Professional development and growth opportunities


• Attractive benefits


• The opportunity to make a difference in a leading organization within the industry

The selected candidate must meet the following requirements:

• 5+ years experience leading smaller or larger organizations.


• Proven track record of successful business growth with measurable results


• Experience in running a profitable P&L understanding the financial mechanisms.


• Good English skills, written and spoken


• Comprehensive understanding of the B2B sales process and Total Cost of Ownership (TCO) methodology, with experience in complex negotiations.


• Strong analytical skills and a data-driven approach to decision-making, with proficiency in CRM systems (e.g., Hubspot) and reporting tools (e.g., Power BI).


• Exceptional leadership, communication, collaboration, and relationship-building abilities, demonstrated through successful global stakeholder management.


• Willingness and ability to travel as required to engage with customers, attend industry events, and collaborate with global teams.