Our client is a leading manufacturer and worldwide partner for Coated Fabrics. They are renowned for their extensive range of products and commitment to providing exceptional customer service. With a strong presence in the market, they are continually looking for ways to expand and improve.
MARKETING* Define the marketing strategy together with the Marketing Director, with
particular emphasis on generating demand in international markets (EMEA
Region)
* Develop Social Media Channels and generate Community, with the help of
experts.
* Manage events: coordinate events, fairs, and other marketing and
communication activities.
* Build relationships with media outlets.
* Coordinate, review and/or validate marketing artwork and deliverables
* Manage marketing subcontractors.
* Manage budgets for marketing campaigns.
* Evaluate the performances of marketing campaigns.
* Monitor and improve SEO, with the help of experts.
* Establish and monitor KPIs.PRODUCT MARKETING:* Understand market and buyer needs (their needs, alternatives, buying
process, etc.) regarding products and services. Bring the market information
inside the organization so the right products are developed.
* Define the content to communicate and develop documents defining
positioning, messaging, competitive differentiation, and go-to-market
strategy.
* Work with internal teams to ensure readiness and conduct successful
product launches.
* Monitor and provide insights on competitors and target audiences, and
consumer trends in each market.
* Support the marketing needs of Business Development and Sales teams in
this market
Oportunidades de carrera y desarrollo profesional.
* Skills: Communication, networking abilities, Responsibility, Critical thinking,
adaptability, teamwork.
* A Detailed person focused on obtaining results.
* Strong motivation to learn and professional drive.
* Desire to be part of an international business with a multi-cultural team.
* Be passionate about branding, creativity, service, out-of-the-box ideas and
challenging the status quo.
* Knowledge of Adobe Creative suite programs (InDesign, Illustrator,
Photoshop).
* Proficiency in Spanish and English (both written and spoken) is mandatory
and must be demonstrable.
* Professional Degree in Business Administration or Marketing careers. Master
will be valued.
* The candidate must have access to a car for commuting, as the role is entirely on-site.
