To manage the brand(s) strategy to maximise short- & long-term sales and profitability
To develop, lead and execute marketing plans - including media strategy - for assigned brand(s) and manage the effective deployment of the marketing budget
To design and deliver distinctive communications throughout our consumer funnel, so that we deliver brand growth.
To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth
In close co-operation with the Sales and Customer Trade. Identify trade needs/opportunities, developing loyalty strategies and consumer promotions for assigned brands
To Lead product development plan: from ideation process, Concept testing and Product development in collaboration with innovation project manager
To effectively work with and influence key stakeholders as Finance, Sales, Trade and supply team
Full P&L accountability
Barcelona based
2 days home office
Flexible shift
Excellent environment
15% bonus
Social benefits (health insurance, tiquet restaurnat, etc.)
Career and development plan
National and international projects
Visibility and growth
Requisitos mínimos
6-8 years experience in OTC / pharmaceutical industry / FMCG
Preferably experienced in working with OTC products / understanding the complex and changing regulatory environments (nice to have)
Outstanding Marketing skills and brand building expertise
Demonstrated agility in managing a brand amidst competitive and complex environments.
Brand builder: understands key drivers of brand success and drives improvements. Good balance between strategic thinking and execution understanding
Leadership qualities in impacting, contributing and challenging business strategy
Insightful grasp of consumer behaviour and market trends.
Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.
Team player & Collaborator: works effectively with several departments and countries.
Strong analytical and strategical thinking skills.
Entrepreneur, agile: spots strategic and tactical opportunities, implements with speed. Can-do attitude.
Ability to meet deadlines, remain organized, adaptable, and autonomous, ability to prioritize multiple tasks.
Languages required: English high level and native Spanish.
