Experience of 2+ years in Digital Content marketing related positions
Advanced English level
Digital agency specialized in the healthcare sector.
Develop and execute a detailed online content strategy aligned with marketing objectives and the integrated customer business plan.
Ensure the creation of content that fosters engagement and supports the marketing strategy, with a focus on online educational activities for healthcare professionals and patients.
Supervise and coordinate the production of various content types, such as eCME programs, webcasts/webinars, web pages, blog posts, videos, and infographics.
Stay updated with emerging content formats and proactively recommend innovation opportunities.
Collaborate with cross-functional teams to develop and implement strategies for content distribution across various channels, including social media, email, and other platforms.
Create and oversee editorial calendars to ensure a consistent content flow.
Ensure content follows SEO best practices to enhance visibility and search engine rankings.
Use analytics tools to measure content performance and recommend ideas and best practices for improvement.
Generate reports on content performance and communicate insights.
Manage external vendors (local and international) contracted to provide educational services.
Ensure all content complies with legal, regulatory, and ethical standards, including medical, copyright, and privacy regulations.
Professional development in a leading pharmaceutical company.
Requisitos mínimos
University degree from an accredited institution.
Advanced English level.
2+ years of experience in digital content marketing roles.
Knowledge of content management systems (CMS), marketing automation tools, and relevant technologies.
Experience in implementing online educational methodologies and materials, including LMS, eCME, and webinars.
Strong project management skills and attention to detail.
Ability to predict audience preferences with an editorial mindset.
Experience in the life sciences sector is a plus.
Strong teamwork and coordination skills.
Ability to work autonomously, with responsibility and ownership.
