• SEO Content Copywriter Europe & MEA
• PageGroup SSC

PageGroup SSC

The SEO Content Specialist Europe + MEA will play a vital role in supporting the SEO function within our regional Content Marketing team. Reporting to the Senior SEO Content Marketing Executive, this is a new position designed for an experienced professional with 3 to 5 years of relevant experience.

The role requires a blend of technical SEO expertise, copywriting skills, and a strong ability to adapt content for different cultural and linguistic markets across Europe and the Middle East & Africa (MEA). You will work closely with local marketers to create high-quality, SEO-optimised content in UK English while ensuring that it is easily adaptable for local markets.

1. SEO Content Creation and Optimisation




• Write and optimise high-quality content for various channels, including blog articles, website copy, email campaigns, and social media posts, ensuring alignment with SEO best practices.


• Conduct keyword research using tools such as SEMrush and implement findings to maximise search engine visibility.


• Use SEO tools to identify topic gaps and generate content ideas with relevant search volume that align with our audience's interests and business objectives.


• Collaborate with the regional team to support the localisation and translation of content for European and MEA markets.




2. Content Localisation and Adaptation




• Ensure content is culturally relevant and grammatically accurate for different markets.


• Support local marketers by providing adaptable content templates and toolkits that maintain brand consistency.




3. Collaboration and Project Management




• Manage multiple projects and deadlines with clear workflows using tools such as Asana.


• Build strong relationships with stakeholders across regions to foster collaboration and knowledge sharing.




4. SEO and Performance Analysis




• Monitor and audit the performance of published content to identify optimisation opportunities.


• Continuously explore innovative approaches to improve content visibility and effectiveness.

• Experience in a multinational environment (+50 nationalities in the SSC)


• Competitive compensation and benefits package in Barcelona, various well-being activity options

Education and Experience:

• Bachelor's degree in Marketing, Communications, or a related field.


• 3-5 years of experience in SEO content creation, with a strong background in copywriting, ideally in a corporate environment.

Skills and Abilities:

• Native-level fluency in UK English; proficiency in additional European languages are a plus.


• Strong copywriting skills with the ability to write clear, engaging, and SEO-friendly content.


• Proven experience with SEO tools such as SEMrush, Google Analytics, and Google Search Console.


• Familiarity with CMS platforms and localisation tools.


• Familiarity with localisation processes and cultural adaptation for different regions.


• Strong organisational skills and project management experience.

Key Competencies:

• Ability to work collaboratively across multicultural teams.


• Attention to detail and commitment to delivering high-quality content.


• Adaptable and deadline-oriented, with excellent multitasking skills.


• A proactive mindset, constantly seeking ways to improve and innovate.