This organization is a Global band one Chambers-ranked leading network of independent firms based in Madrid
The Communications & Events Specialist will be based in Madrid and will develop this functions:* Event Planning and Administration
? Plan and manage Globalaw conferences with the goal of bringing together members from all regions, fostering professional and personal relationships, providing a forum to exchange ideas, attract new members, and launch new projects.
? Events typically include two regional meetings, an annual meeting, a board meeting, and an officer's retreat.
? Analysis of and recommendation for locations, meeting hosts, strategic partners, and social events.
? Event budgeting, resourcing, and procurement (initial and updated).
? Develop and issue correspondence, communications, and social media in support of meetings and events.
? Develop and manage the registration process, including payment, invoicing, hotel support, and other support to registrants.
? Manage vendor relationships, including hotels, venues, food / beverage, AV, and other meeting vendors.
? Identify and manage sponsor relationships.
? Prepare meeting materials.
? Provide on-site support and post-event follow up.
? Evaluate and make recommendations as to meeting insurance and other risk management techniques.
* Event Promotion:
? Work closely with the events team to market conferences, seminars, and webinars.
? Develop and implement promotional campaigns to maximize attendance and participation by member firms and their clients.
* Implementation of Marketing Strategies:
? Execute marketing plans developed by the senior leadership to promote brand's services, events, and initiatives.
? Collaborate with internal teams and member firms to ensure marketing efforts are aligned with the overall objectives and brand standards of the brand.
? Manage the production of marketing materials, including brochures, flyers, presentations, newsletters, and promotional items, ensuring they are of high quality and distributed effectively.
* Digital Communications:
? Oversee the maintenance and content updates for the brand website, ensuring that it serves as an effective tool for communication and member engagement.
? Manage brand's social media profiles, creating and curating content that engages audiences and increases visibility.
? Monitor digital analytics to gauge the effectiveness of online campaigns and adjust tactics as necessary.
* Public Relations Support:
? Develop and disseminate of press releases and media kits.
? Coordinate with media outlets and manage media inquiries to enhance brand's public profile.
* Internal Communications:
? Facilitate effective internal communications to ensure that member firms are informed about brand's initiatives and achievements.
? Produce regular updates and newsletters to keep the network engaged and informed.
? Serve as a point of contact for member firms' marketing inquiries and provide assistance as needed.
* Performance Measurement:
? Track the performance of marketing and communication campaigns against defined KPIs and report on ROI.
? Gather insights from marketing data to refine tactics and improve the effectiveness of future campaigns.
The ideal candidate will not be responsible for setting the overarching strategy but will play a crucial role in implementing the tactics that support brand's mission and enhance its reputation as a prestigious non-profit global network of law firms.
The ideal candidate needs to have:
* Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
* A minimum of 5 years of experience in a marketing or communications role, preferably within a non-profit or legal environment.
* A minimum of 5 years of experience planning international events.
* Strong understanding of marketing principles and tactics, including digital marketing and social media strategy.
* Excellent written and verbal communication skills, with the ability to produce compelling content for diverse audiences.
* Native or very high level of proficiency in the English language due to the need for effective communication with members, alliances, member clients, colleagues, and management.
* Proficiency in using marketing software and social media platforms.
* Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
* Strong organizational skills and attention to detail.
* A proactive mindset and the ability to work independently to meet deadlines.
